Here’s a comprehensive breakdown of where people buy/sell Instagram usernames, the risks involved, and safer alternatives:
First, A Warning: Is Buying an Instagram Username Allowed?
No — Instagram officially prohibits buying usernames.
From Instagrams Terms: “You can’t buy, sell, or transfer any aspect of your account (including your username) without our permission.”
If caught, your purchased username or account could be:
Disabled or banned
Reclaimed by Instagram
Flagged as suspicious
That said, many people still trade usernames on underground or gray markets — but its important to understand the risks and legal implications.
Where Are Instagram Usernames Bought and Sold?
1. Forums and Marketplaces (Unofficial)
PlayerUp
https://www.playerup.com
A multi-platform digital goods marketplace where users buy/sell social media handles and accounts.OGUsers (Use with extreme caution)
A well-known marketplace for rare usernames across platforms. It’s also notorious for scams and has had legal issues.Swapd
A private, invite-only platform that facilitates safer buying/selling of digital assets, including social media usernames.Fameswap
https://www.fameswap.com
Offers listings of Instagram accounts and usernames for sale. Sellers post their handle niche, follower count, and price.SocialTradia
https://www.socialtradia.com
Focused on verified and theme-based Instagram accounts for business/influencer use.
⚠️ Note: These platforms are not affiliated with Instagram. Use at your own risk.
How Much Do Instagram Usernames Cost?
Prices vary depending on:
Length (shorter = more valuable)
Keywords (e.g., @cars, @fitness, @luxury)
Rarity or OG status (first of its kind usernames)
Brand potential or existing audience
? Example price range:
Regular usernames: $100–$500
Niche brandable names: $500–$5,000
OG handles: $5,000–$100,000+
Tips for Buying Safely (If You Choose To)
Use escrow services like Swapd or PlayerUp escrow.
Avoid PayPal Friends & Family (you have no buyer protection).
Check reputation of the seller (on forums, Discord, Reddit).
Beware of impersonators and phishing accounts.
Dont link your main Instagram account during negotiations.
Alternative Legal Methods
1. Claim Inactive Usernames (Legally)
If a username is inactive and unused, you can:
Report a trademark violation (if you legally own the brand)
Try to request a username via Instagram’s business support (rare but possible for verified accounts)
2. Brand Around a Slight Variation
If @example is taken:
Try @example.co / @example.io / @example.official
Add an underscore: @example / @example
Building your own unique brand is often more sustainable and legal.
